Episode 72: Behind SB Secrets: Ari Kirk on Creating Local Content That Connects

What happens when you stop overthinking, put yourself out there, and press “post” on content that will forever change the future of your business?

On this episode of The Bets Life Podcast, I’m joined by Ari Kirk, founder of Visionari Content. You may know her from her popular SB Secrets videos, where Ari shares fascinating history, hidden stories, and fun facts about Santa Barbara.

We talk about Ari’s journey from falling in love with cameras as a kid, building a career in video production, navigating the ever-changing world of social media, and creating the content that has made her a familiar face around Santa Barbara. Ari shares how SB Secrets began, why she almost didn’t post some of her highest-performing videos, and how she wasn’t entirely comfortable being in front of the camera at first. Relatable, right?

If you ever struggle with what to post, wonder how to make social media work for your business, or simply love discovering the stories behind familiar Santa Barbara spots, this episode is for you!

Connect with Ari:
Website: https://www.visionaricontent.com
Instagram: https://www.instagram.com/visionaricontent/

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Connect with Betsy:
Visit my website: https://thebetslife.com/
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