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Podcast Episodes
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March 6, 2023

Episode 18: The Intersection between entrepreneurship and mental health with kelsey formost

Kelsey is a copywriting expert, marketing educator, and mental health advocate who helps entrepreneurs find their voice and write words that sell (without being “sales-y”). In this episode, Kelsey and I discuss burnout, major career and life changes, and ways to protect (and better) your mental health. Whether you love writing or absolutely despise it, she shares some incredible copywriting tips that can benefit all entrepreneurs.

Kelsey’s writing has been featured in Business Insider, Glamour, Refinery29, Boss Babe and more. An experienced public speaker, Kelsey has been invited to speak at some of the country’s top marketing events like Hubspot’s “Inbound” and South by Southwest. She was recently named a ‘Rising Star’ by industry leader, Talking Influence, on their coveted “Influencer Top 50” list.

Kelsey’s easy-to-understand teaching style has helped take struggling businesses to six figures and beyond, but that’s not all that she’s passionate about. Kelsey’s mission is to demystify the process of communicating with an online audience and to help people feel empowered and inspired every time they need to write or share about their business.


As always, if you enjoyed this episode, please subscribe, share, and leave a star rating and review. Thanks!


Connect with Kelsey:


Website: https://kelseyformost.com
Instagram: https://www.instagram.com/kelsey.writes/
Find Your Magic Podcast: https://kelseyformost.com/podcast
Kelsy’s Betterhelp discount: FindYourMagic

Connect with Betsy:


Website: https://thebetslife.com
Instagram: https://www.instagram.com/thebetslife/
TikTok: https://www.tiktok.com/@thebetslife?lang=en
Pinterest: https://www.pinterest.com/the_bets_life/
Facebook: https://www.facebook.com/thebetslife


Beachly: Visit beach.ly and use THEBETSLIFE for $30 off your subscription box
Osea: Use code THEBETSLIFE for 10% off oseamalibu.com

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episode 19: Yes, you do belong here: breaking down imposter syndrome
@thebetslife

Turns out, you’re not supposed to pet the horses Turns out, you’re not supposed to pet the horses. Whoopsies. 😆

Polo season has arrived and I am here for it. From now until October 12th, you can spend your Sundays in style watching exciting matches at @santabarbarapoloclub! 🐎 

Don’t forget to wear a hat and flats or wedges for halftime Champagne divot stomping! 🥂 

Tickets: https://sbpolo.ticketsauce.com 🎟️ 
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#thebetslife #polo #santabarbarapolo #seesb #visitsantabarbara #santabarbara #santabarbaraliving #santabarbarastyle #explore #explorepage #ootd #outfitoftheday #summerland #visitcalifornia #centralcoast #whatiwore #polomatch #californiablogger
Are you also a fan of these things? 🤔 Let me Are you also a fan of these things? 🤔 

Let me know in the comments! 🩷
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#thebetslife #santabarbara #grwm #grwmmakeup #ootd #favoritethings #pov #lifestyleblogger #lifestyleblog #gettoknowme #californiablogger #makeup #theseareafewofmyfavoritethings
If only my hair looked like this every day 🙏 If only my hair looked like this every day 🙏 

Throwing it back to my shoot with @boudoir_with_jess. I already want to do another one lol. If you’re interested, mention my name to save when booking with Jess! 📸 

Have you ever done a boudoir shoot? Are you thinking about booking one? 🤔 

Spray tan: @beautifulyoumontecito 
Hair & makeup: @805makeup 
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#thebetslife #boudoir #boudoirinspo #boudoirphotograpy #boudoirsession #boudoirphotos #boudoirmagic #photoshoot #santabarbara #funkzone #ootd #explore #explorepage #outfitoftheday #santabarbaracalifornia
And I’m probably wearing a big dumb sun hat and And I’m probably wearing a big dumb sun hat and speaking to the rooster in high-pitched English (on a French island). 🐓 

Oh well lol. 🤷‍♀️ What touristy traits do you embrace when you’re traveling? 😜
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#thebetslife #frenchpolynesia #tourist #travelgram #travelblogger #traveling #travelholic #travelstyle #travelvibes #ootd #touristlife #traveltheworld #viral #explore #explorepage #funnyreel #comedyreels #travelblog
Heading into the weekend like… 😎 Should be a Heading into the weekend like… 😎

Should be a beautiful weekend in SB! ☀️ 

Any fun plans? Patrick planned a fun date night for us tonight, and I can’t wait! 🍸

Outfit: @dylanstarboutique 
Photos: @marracreative 
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#thebetslife #seesb #visitsantabarbara #santabarbara #805 #visitcalifornia #californiablogger #explore #explorepage #ootd #photoshoot #lifestyleblogger #whatimwearing #model #modeling #downtownsantabarbara
Gotta love a DIY project! I had some matchbooks sa Gotta love a DIY project! I had some matchbooks saved, and then we were also gifted some vintage ones! For a first-time project, I think they turned out pretty well! 👏🏻 

Collect your matchbooks and get all the craft materials here: https://www.amazon.com/shop/thebetslife/list/2F6IQ1Q2X7X35?ref_=aipsflist 🛒 

- Mod Podge your matchbooks and matchsticks. You can use a small paint brush or a sponge brush. I found that I had some discoloration on the white/lighter boxes, so maybe do a couple of coats on those to be safe? Or maybe go for darker colors? I did one coat of Mod Podge on everything. I let everything dry out for a day (although, I don’t think you would have to wait this long).

-  Follow the instructions on the box of the epoxy resin. Wear gloves and mix equal parts, stirring together for a few minutes. I mixed in plastic red cups that I later disposed of. Fill the coaster mold cups halfway with the mixture. 

- I waited 1 hour until the mixture was a bit tacky and then I added the matchbooks. The matchsticks/books may move around a bit, and you can always use tweezers to reposition.

- I waited 5 hours and then filled the rest of the molds up to the top with more epoxy resin. Leave molds for 24 hours and then remove. The coasters should pop out easily! 

What do you think of these? Let me know how your coasters turn out too! Share this video with your DIY/crafty friends. 🥰
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#thebetslife #diy #crafty #matchbook #matchbookcollector #matchstick #diycoasters #doityourselfproject #coasters #lifestyleblogger #expore #explorepage #viral #homedecorlovers #homedecorideas #craftproject

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